Launching today, March 4, The Mini Hustle Duffel–State Of Flux Edition–celebrates local community and style.
SAN FRANCISCO (March 4) - Timbuk2, the SF-based creator of intuitive, stylish bags to outsmart the challenges of the city, and State Of Flux, the men’s clothing brand and shop on Valencia with a manufacturing/workshop area, collaborated on an exclusive crossbody bag during the COVID-19 pandemic, to remind us of the power of community collaboration.
Photo shoot for the Mini Hustle Duffel at the State Of Flux Shop
The partnership, featuring Timbuk2’s Mini Hustle Duffel, marks an encouraging moment for these two San Francisco brands, getting back to business and pushing forward. With custom co-branding, spotlighting State Of Flux’s mantra, “Never break. Never settle. Never fold.” the limited-edition bag was designed and sewn in Timbuk2’s Mission District Factory.
Dreamt up by Timbuk2’s Head of Global Merchandising, Brandon McCarthy, and State Of Flux’s co- founders Johnny Travis and Herbert Gracia, the two brands seamlessly came together thanks to aligned purposes. With a dedication to the local community, as seen in Timbuk2’s donation of 50,000 face masks and coverings and State Of Flux’s buy one give one initiative with their GOLIV-20 face masks and hosted workshops, the two brands are all about supporting local.
Brandon McCarthy, Head of Global Merchandising at Timbuk2
“I’ve known Johnny and Herbert since I was a customer at their former shop, FAZE. When I heard they were opening a new shop and learned about their business model and commitment to connecting the community, I knew we had to partner up. There is such strong brand alignment between Timbuk2 and State Of Flux, it was a no brainer” says McCarthy.
“As San Francisco natives, Timbuk2 has always been a legendary brand to us. Getting the opportunity to work with them and Brandon has been inspiring. Fusing our ideas and our factories has been such a cool opportunity, and we know the community will love the outcome.” says Co-Founder and Head of Marketing at State Of Flux, Johnny Travis.
The Mini Hustle Duffel by State Of Flux and Timbuk2
The Mini Hustle Duffel–State Of Flux Edition–gets you out and safely exploring your city, right when we need it most.
Available now at stateofflux.com (https://stateofflux.shop/collections/sof-x-timbuk2-mini-hustle-duffle) and State Of Flux Shop (1176 Valencia Street, SF, CA) starting today, March 4.
Sized to pack what you need for your daily essentials, mask, hand sanitizer, wallet, phone, keys, and a Mission burrito
Co-branded Timbuk2 and State Of Flux logos + State Of Flux mantra heat press transferred