At first glance, many of you may look at the State Of Flux logo and think it’s an ‘X’. You're probably thinking right now...wait, it's not an X?! Bear with us, let us explain. If you take a closer look at our logo, it’s actually an up and a down arrow pointing toward the center. Conceptually, that center represents our State Of Flux and the actions taken from that point can cause us to either progress (up arrow) or regress (down arrow). Ups and downs are a part of everyday life. But regardless of what direction we move, our experience (good or bad) should build our character.
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To encapsulate the up and down arrow component of the State Of Flux logo, we decided to go with an octagon. The octagon, with its 8 sides, represents “infinity”. To us, this signifies that the State Of Flux we encounter in our lives is constant or endless (infinite). However, the way we respond to it is what matters most. So, the next time you look at the logo our hope is that you see something more than an 'X.'
